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Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your weekly dose of Gen Z chaos. This week, US-based holding company Stagwell faced backlash for its involvement with the Israeli government while Singapore Airlines’ new safety video sparked mixed reactions. Plus, Barilla served us some pasta on the side. These headlines are far from al dente. Dig in. #Singapore #campaign #marketing #Stagwell #SIA
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Happy Friday MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives. Join your favourite duo, A’bidah and Dhanya, as they serve up the hottest stories of the week, all through the iconic Gen Z lens. This week, we touched on the shake-up at WPP, went full spy-mode at CapitaLand Malls’ Mission: Impossible stunt, and soaked in the glam, fun, and behind-the-scenes action at the MARKies Awards 2025 in Singapore. Tune in! | Marketing-Interactive
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