Excel's Limits and When to Move to Python/SQL

Excel remains one of the most powerful tools for handling data ranging from thousands to tens of thousands of rows. However, ...
cloud

BigQuery ObjectRef now GA: Build multimodal data platforms for conversational analytics entirely in SQL

BigQuery ObjectRef is now GA. Combine unstructured data with Gemini to build powerful multimodal analytics and conversational agents using SQL.
InfoWorld

Snowflake’s Cortex AISQL aims to simplify unstructured data analysis

Snowflake wants to reduce enterprises’ reliance on data engineers and data scientists for unstructured data analysis with its new SQL functions powered by generative AI. Snowflake is adding generative ...
cloud

How to Use Python UDF Logging for Pipeline Observability

Ensure data pipeline reliability and troubleshoot issues fast by using standard Python logging directly in BigQuery UDFs for real-time observability.