Industry estimates anticipate at least 25% higher ad spends than the 2019 World Cup. The Men's Cricket World Cup 2023 is estimated to have brought in over Rs 3,000 crore in advertising revenue. As the ...
Broadcaster Disney Star is pulling out all the stops to maximise revenues from the two upcoming cricketing events — the Asia Cup co-hosted by Pakistan and Sri Lanka (August 30 to September 17), and ...
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